About Preapplies

Founded in 2015 in Sydney, Preapplies emerged from a clear vision: to become the leading catalyst for growth among Australian Small and Medium-sized Enterprises (SMEs). We observed a vibrant SME sector brimming with potential but often constrained by the complexities of strategic financial planning, accessing vital investment, and navigating the intricacies of international markets. Our founders, seasoned consultants with decades of combined experience in top-tier advisory firms, were driven by the desire to bring high-calibre consulting services, typically reserved for large corporations, to the dynamic and ambitious SME community.

From our humble beginnings, Preapplies has grown into a trusted partner for businesses across various industries, from innovative tech startups to established manufacturing firms and burgeoning food and beverage companies. Our journey has been one of relentless dedication to our clients' success, marked by a commitment to delivering practical, actionable strategies that yield measurable results. We pride ourselves on a hands-on, collaborative approach, working alongside SME leaders to unlock their company's full potential and propel them towards their next significant phase of growth and international expansion.

Modern office building in Sydney, symbolizing Preapplies' foundation and growth

Our Mission & Guiding Values

Our Mission

To empower Australian SMEs with transformative strategies in tax planning, investment attraction, and export development, enabling them to achieve sustainable growth, enhance profitability, and successfully compete on a global scale. We strive to be the most trusted and results-oriented consulting partner for businesses poised for their next evolution.

Our Core Values

  • Client-Centricity: Your success is our paramount objective. We listen, understand, and tailor solutions to your unique needs.
  • Integrity & Transparency: We operate with the highest ethical standards, ensuring open communication and trust in all our engagements.
  • Expertise & Innovation: We leverage deep industry knowledge and forward-thinking approaches to deliver cutting-edge solutions.
  • Collaboration: We work as an extension of your team, fostering a partnership built on mutual respect and shared goals.

Meet Our Dedicated Team

Portrait of Olivia Chen, Managing Director

Olivia Chen

Managing Director

Olivia co-founded Preapplies with a passion for helping Australian businesses thrive. With over 15 years in strategic consulting, she excels in crafting growth roadmaps and fostering strong client relationships.

Portrait of Liam Wilson, Head of Investment Strategy

Liam Wilson

Head of Investment Strategy

Liam is a seasoned financial strategist with a knack for identifying lucrative investment opportunities and preparing SMEs for successful capital raising. He has a vast network within the Australian investor community.

Portrait of Chloe Davis, Senior Export Consultant

Chloe Davis

Senior Export Consultant

Chloe specializes in developing robust export strategies, helping Australian SMEs navigate international trade complexities and successfully launch their products and services in new global markets, particularly in the APAC region.

Our Key Strengths

  • ✔ Proven Track Record

    Successfully guided over 150+ SMEs towards significant growth milestones, including substantial capital raises and successful international market entries.

  • ✔ Tailored Strategies

    We don't believe in one-size-fits-all. Our solutions are meticulously customized to your business's unique industry, challenges, and aspirations.

  • ✔ Deep Local Expertise

    Unparalleled understanding of the Australian regulatory and market landscape, ensuring compliance and optimized outcomes for local businesses.

  • ✔ Global Network Access

    Strong connections to facilitate investment attraction from both domestic and international sources, and to support seamless export strategy execution.

Hear From Our Valued Clients

Photo of Ethan Miller

"Preapplies was instrumental in helping us secure our Series A funding. Their strategic insights and investor network were invaluable. We couldn't have reached this milestone without their dedicated support and expertise."

- Ethan Miller, CEO of Innovatech Solutions

Photo of Sophia Nguyen

"Expanding into Asian markets seemed daunting, but Preapplies developed a clear, actionable export strategy that guided us every step of the way. Their knowledge of international trade and logistics made the process seamless."

- Sophia Nguyen, Founder of Artisan Exports Co.

Ready to Grow Your Business?

Let's discuss how Preapplies can tailor strategies for your unique growth journey. Our experts are eager to understand your challenges and help you navigate the path to success. Reach out to us today for a no-obligation consultation and discover the Preapplies difference.

Contact Us Now